Latter Rain Digital
We Know What Works
During this internet age, it is not only essential, but also crucial to establish an online presence for your business. In time past, businesses pay large sum of money to advertise their trades on newspaper and magazines; list their phone numbers on Yellow Pages; pay high rentals in premium districts to display their store fronts before human traffic.
Such practices are getting obsolete. Telephone directories are no longer available. Instead of buying newspapers and magazines, readers are turning to online media for information. During the COVID-19 pandemic, human traffic has been kept to a minimal. Offline businesses have to go online for survival.
Consumers are seeking solutions online and making their purchases with online businesses. The biggest business is Amazon, an online business while traditional departmental stores cease their operations one after another.
Not only is your website an online store, it is also your online brand and portfolio. Serious business partners would want to know if you have a website where they can learn more about your company, and assess your credentials before they would do business with you.
After having a website, you need to be visible to your online audience. You want to be found by people who are seeking for a solution online via the search engine. You need SEO (Search Engine Optimisation) which will help you to be ranked high on the search engines and will in turn bring you free organic traffic in the long term.
Big enterprises are aware of building their online presence. However, even many of these big enterprises have structural flaws in their websites. Such flaws will cost them more in paying for Google Ads as well as penalising them in getting ranked organically by Google. Thus, having the right and relevant content and website structure are also critical factors in establishing your online presence.
Google has also provided a feature for you to display your local business to people searching for specifically for you as well as other businesses similar to yours in the same industry. It is called Google My Business. You would want to optimise this feature provided by Google to display your business ahead of and above your competitors in the same industry.
We know what are the right things to do and how to do them.
What We Do
Web Designing
We will build you a decent website that gives you an online presence that helps to create an impression on your visitors.
Content Optimization
Not only will we design your website, but we will also implement your content in such a way that will be search engine friendly, which is ready for search engine optimisation.
SEO Consulting
We will analyse your website structure and content, making you a proposal on how to implement search engine optimisation for your website.
On Page Optimisation
Many local businesses engages SEO services that focus merely on optimising some keywords for their websites but failed to do a proper fine tuning of the overall website, which is an important aspect of SEO. Failing which, Google will not regard these websites as good websites to channel traffic there.
Search Engine Optimisation
Having a website is like having an online name card. You can share your business portfolio by putting your web address in your physical name card and social media. However, you still require Search Engine Optimisation (or SEO in short) for Google to display your website on the front page of the search results. This will bring you free organic traffic to your website in the long run.
Google My Business
We will help you optimise your local business profile to be displayed on Google My Business. Internet users who search for businesses in your industry will find you on Google search result page and on Google Map.
Let's Work Together!
Contact Latter Rain Digital to discuss what kind of website do you need for your business and how to optimise your business profile on Google. We are working online from home. So drop us an email and we will contact you.